Like building codes, web design conventions make a site easier for people to inhabit. A website that ignores conventions invites confusion, frustration, and abandonment.
A quality web design is the digital equivalent of a friendly face welcoming new visitors into your business. It nurtures bottom-of-the-funnel leads and plays a significant role in marketing campaigns. So, before you even think about web design rates Adelaide, here are facts to learn:
Increased Conversion Rates
While it’s difficult to pinpoint what makes someone convert exactly, we do know that good web design is a key element. It’s a way of showing your audience you care about them and your website. Having a high-quality site also gives them confidence in your brand. It is why we ensure that our designs are exceptionally visually appealing and user-friendly, resulting in higher conversion rates.
People have certain expectations when visiting websites and are quick to bounce if the site doesn’t meet these standards. One study found that 79% of visitors say they won’t return to a website after a bad experience. In contrast, 85% of users prefer beautiful websites, and 59% are more likely to trust a company with a well-designed website.
In addition to creating beautiful sites, our team is also an expert in web design optimised for search engine optimisation (SEO). Our designs include the keywords and phrases your audience is searching for. It significantly helps your website rank higher in the search results, increasing the number of visitors and converting them into customers.
Better Search Engine Rankings
A well-designed website is undeniably the foundation of a successful digital marketing strategy. Before you get overly concerned by the web design rates Adelaide, know that this strategy influences how your audience perceives and interacts with your brand. It also helps you stay competitive with your competitors. Your website is where you nurture bottom-of-the-funnel, eventually leading to turning them into customers. It makes it one of the most important marketing assets your business has.
A good web design helps you keep your audience on your page longer. It will provide them with the necessary information and entice them to act. It will also help you create an effective and positive perception of your brand and build trust with your audience.
Increased Traffic
As a business, you want to generate leads and boost client conversion. You can do this by providing a user-friendly website that will keep people on your site longer. A well-designed page has elements that will encourage visitors to explore your pages, read your blogs and interact with your social media.
A well-designed page will have a high-quality, impactful image that grabs attention and helps to break up the text. It will also have a consistent colour scheme that aligns with your brand’s visual identity. It will also be easy to navigate and look great on all devices, including tablets, laptops, and smartphones.
Increased Sales
When potential customers visit your website, they judge your business based on how modern and attractive the site is. A bad design makes your business look cold and aloof, so it’s important to have a good web design that keeps your customers engaged.
Web design is inherently a marketing tool; a good one will take the time to understand your audience and their needs. It will then use this information to create a website that is both user-friendly and appealing to your audience. It will increase your conversion rate, search engine optimisation, and ultimately – sales.
Web design is what creates the overall look and feel when you’re using a website. It includes everything from the structure and layout of pages to images, colours and fonts. It also encompasses the coding of the website, which is done with Hypertext Markup Language (HTML) and Cascading Style Sheets (CSS). Web design has numerous components that work together to create a finished experience for users, including graphic design, user interface (UI) design and search engine optimisation (SEO).